Client: Northern Swedish
Brief: To write a series of press releases to announce the company’s launch in the UK and provide a list of places to send the releases to.
What I did: Based on client notes, I listed potential angles including human interest (creation of local jobs) and industry news (appealing to brokers and financial intermediaries).
I researched the best places to send the releases to including local press (publications, radio and TV), local business networks, online distribution networks, national press e.g. Financial Times, consumer financial press and trade press.