Website writing and digital content creation that gets more of the right people saying yes to working with you

You want more of your ideal clients to find you online but struggle to write that all important client-attracting content

And getting those words out feels a bit like herding cats – frustrating and time-consuming


Loads of business owners get overwhelmed by writing

Worrying their message isn't quite right and hitting the delete button... or being too busy to get their words out in the first place

If you need words for your marketing message, you needn't feel stuck anymore


I don’t know much about cats. In fact, I think I’m allergic to them


But I do know about writing marketing messages and creating compelling content

Copywriting services from a website writer and sales copywriter

I'm a sales writer with a flair for crafting client-attracting sales copy that helps convert visitors into paying customers

I know how important it is to get your marketing message right. To get you found and heard by the right people. To persuade them to take action - usually booking to work with you.

But you'd rather poke yourself in the eye than write a page of sales copy

If you break out in a cold sweat at the thought of writing a page of web copy, take heart. Plenty of others feel like that too. Luckily, writing comes naturally to me. I've been a professional writer since 2011, helping service-based businesses and professionals to market themselves through digital content. I refined my writing skills and ability to quickly home in on the right message through content writing for small businesses, bid writing support for global corporations, and CV writing for individuals.

I'm able to produce content that creates a buzz around your business, makes a positive impact in the right way for your audience, and conveys the passion and energy for what you do.

I'm here to help you grow your business through the written word

Honestly, I don't want you to suffer sweaty palm syndrome at the thought of writing your web pages or marketing material. You've got better things to do, like enjoying getting up on a Monday morning to do the work you love.

That's why I take proven copywriting methods, mix with a dash of emotionally driven writing goodness and blend in your unique voice. Giving you honest but captivating copy that attracts the right clients, gets you more enquiries and sells your packages.

How I make your life easier


Working with service-based businesses

Usually those who support others - VAs, Coaches, Therapists, HR and Career Consultants or who offer experiences within personal development, well-being or lifestyle.

Working together we’ll delve into your ideal client’s psyche to understand what drives them. We'll uncover how you're best placed to help. Plus how to align your website message with their needs and desires in a positive way.

Through 1:1 advice and writing services you can promote your business in a way that's natural to you.

Wonderful Website Writing

Copywriting for your top-level web pages. Attract dreamier clients without writing pages yourself. What you get: expertly written content to welcome and nurture your ideal client getting you better results.

Content Makeover

Perfect if you've written your own content and want your wording refined so your message stands out and grabs attention from the right people. A cost-effective investment giving you expert copy-editing to finesse your existing content. Free up your time while I nurture your words to get the best out of them.

Ready to sell more of your packages to your ideal client?

My Experience

Hey there, I'm Sarah Norris, Coventry-based freelance copywriter and digital content creator

I've been helping professionals and businesses to market themselves since 2011

Sarah Norris, website writing for small businessesOn leaving my corporate HR career I decided to work for myself to get the creative freedom I craved and the chance to work flexibly around my young family. I tried lots of things including selling children’s books and making fingerprint jewellery. I even joined the blogging community by starting my own parenting blog. I discovered I was good at writing and gave up the dabbling to become a professional CV writer, combining my natural writing ability with my HR experience.

Over the next few years I helped hundreds of professionals market themselves. I got amazing feedback from people who'd struggled to be shortlisted, who were now getting interviews with top employers, which was so satisfying.

In 2015 I worked with recruitment and career specialists to improve their website content. They too were thrilled with the results. And I realised I'm a bit of a copywriting nerd. I got my copywriting diploma and studied advanced copywriting methods, ways to hack into people's brains (disclaimer - not literally) to understand what they want, in the language they understand, and totally geeked out on the psychology of marketing.

Since then my family has grown and gone to school, giving me more time to write digital content for clients, which has included blog posts and social media profiles, as well as writing and copy-editing web pages and lead magnets. I still write the occasional CV too (for professionals and for corporate companies as part of their work winning tender process)! Take a peek at my copywriting portfolio.

I still feel grateful to be able to work flexibly around my family while using my writing abilities to help service-based businesses get the attention they deserve.

Here's my mission:

To write and edit your business content to make it more compelling, helping you get visible and showing your expertise while putting your ideal client at the heart of all you say. Getting you better quality enquiries and more sales.

Helping you grow your business mindfully,







"When I'm not writing content for clients, I usually have my head in a book (scary tales like The Shining and The Woman in Black are favourites).

I'm also mum to 2 energetic boys, writer of the school PTA newsletter, beach-lover, mindfulness practiser and believer in the restorative powers of a well-brewed cup of tea."

Want to know 3 random facts about me? Click here!

freelance copywriter Coventry