Last updated 11/04/2016
Creating a high impact message isn’t easy but in a world of information overload, it’s important for your message to stand out.
Copywriters are good at making your communications more compelling and boosting their appeal by using the following three tips.
1. Being personal. Using you and I to build relationships and inspire trust.
2. Giving benefits and not solutions. You’re trying to sell something. Selling something persuasively focuses on the benefit to the customer or client. What’s in it for them?
3. Making the information visually attractive and easy to read. Use bullet points, short paragraphs and concise text.